PIN believes that email marketing is an important part of the marketing funnel for building relationships with customers. This includes prospects, leads, current customers, and even past customers. Email marketing gives you a chance to speak directly to them, in their inbox, at a time that is convenient for them.
PIN has crafted a cost-effective way to advertise products and services compared to many other types of marketing. PIN uses special segmentation and modeling in order to identify the customers most likely to respond.