SEAMLESSLY CONNECTING BRANDS WITH ADVANCED TV
Reach your audience through PIN’s data-driven connected TV platform. These targeted video campaigns are a stronger asset for brand exposure than traditional TV.
REACH THE CORD-CUTTERS
PIN’s connected TV strategies get a brand (large or small) on the big screen without the big price tag. Engaging cord-cutters, and testing out creative messaging before a large traditional TV buy, has the potential to give you insights into audience characteristics and can translate to traditional TV, saving you money.
PIN brings pinpoint accuracy through in-house technologies. The result allows for a media program that reaches your viewers wherever they are, however they’re watching and on whatever device they’re using.
WHY USE
CONNECTED TV
Target audiences wherever they engage with on-demand video, including Roku, Sling, Apple TV, Amazon Fire Stick, DirecTV NOW and other emerging streaming applications. Connected TV combines the power of TV and digital advertising by placing TV-quality, non-skippable commercials in front of audiences while leveraging analytics, tracking technology, and targeting tools.
ADVANCED TARGETING
Place video ads at the household level on the big screen using first and third-party data, device targeting and time of day settings.
SPECIFIC TV CONTENT
Deploy video ads to exclusive inventory and private marketplace opportunities including CBS, CNN, NBC, Fox, ESPN, Discovery, and more.
MEASUREMENT
Measure marketing success using cross-platform metrics like video completion rates and conversions.
INTERESTED IN USING CONNECTED TV?
As one of the leaders in Advanced TV, the PIN solution provides scale, precision targeting, custom creative, and unique measurement solutions that let brands extend their linear TV and multiscreen digital campaigns to connected audiences.