discover audience sentiment WITH
LANDING PAGES
PIN creates landing pages to act as a gateway to uncover what messaging works for your business and what doesn’t. Get your message out in the market to discover its actual value to a consumer and plan future campaigns around those marketing insights.
TYPES OF LANDING PAGES
LEAD GENERATION
Collect lead capture via a web form.
CLICK-THROUGH
Drive the user to click to another page or to buy now.
BENEFITS OF
LANDING PAGES
Landing pages are hosted on a unique subdomain so the actual website is never touched.
All click and lead variables on the landing page can be tracked for success.
Show multiple variants across a single URL to test the efficacy and performance to make better decisions.
THE DIFFERENCE BETWEEN A HOMEPAGE
& A LANDING PAGE
The blue areas on each diagram represent links on the page. The homepage (on the left) has a lot of links and buttons, and the landing page (on the right) has only one main CTA.
Having fewer links on your landing page has been proven to increase conversion rates when it comes to paid advertising, as there are fewer available distractions. Therefore PIN’s paid advertising always uses a dedicated standalone landing page as the destination of their ad traffic.
WHY USE PIN-POWERED LANDING PAGES
PIN’s landing pages are a singular web page created with the intent to generate leads or drive click-throughs and phone calls for a specific marketing campaign or promotion.
Within a landing page, PIN’s technologies provide modifications that are made to the content. This creates content that speaks directly to the target audience and increases the leads for the client.