PIN’s paid search team takes the time to truly understand a business’s needs and opportunities. They begin by crafting a data-driven and budget conscious campaign which means diving into the weeds to fully encompass the solutions platforms like Google and Bing offer for a business. From there, a heavy component of research related to keyword search volumes is performed based on specific geography. Based on the budget and acceptable cost per acquisitions, an initial build and organization of the account is constructed. Keywords and match-types are chosen to drive the largest return on investment. 

Building keyword architecture and campaign structures are only the first part of the build process. Next steps include setting up the landing pages and building the ad copy that will drive users to convert. PIN handles the entire creative process from the ground up as it relates to these components of the campaign. An ad is the first impression many people have of a business, so PIN’s data-driven insights ensure this message communicates that you have what they need. Rest assured, PIN will set your paid search accounts up for success while ensuring the highest return on ad spend (ROAS) as possible. 

Never set and forget a paid search campaign. PIN checks back frequently to keep an eye on which ads and keywords are bringing the most clicks and conversions. Over time, PIN understands and adjusts strategies in order to increase return, eliminate waste, or capitalize on market trends.