SEARCH ENGINE OPTIMIZATION IS NECESSARY FOR ALL WEBSITES
If you’re not optimizing your website in order to be found by search engines like Google or Bing, you may as well not have one. PIN’s SEO team works hard to get your site as healthy as possible and ranking for consumer-driving keywords.
GET MORE SITE TRAFFIC WITH SEO
It’s not enough to just have a live website, you need to have it structured, or “optimized”, with items such as:
- HEADINGS
- SUBHEADINGS
- IMAGE ALT TEXT
- KEYWORDS
- CONTENT
- INTERNAL LINKS
- EXTERNAL LINKS
BENEFITS OF SEO IMPLEMENTATION
INCREASE VISIBILITY
When done well, SEO increases visibility for both humans and search engines.
BUYING JOURNEY
SEO aids in the consumer’s buying journey and offers valuable insight into a product or service as well as the ones providing it.
BETTER THAN SOCIAL
Not everyone turns to social media for answers which makes organic search necessary.
IMPROVE WEBSITE
Implementing SEO best practices improves websites that search engines favor over poorly-optimized websites.
MORE INBOUND
Depending on the search query, SEO can provide quality inbound site traffic if the industry’s keywords are present.
ANSWER QUESTIONS
A website that can answer questions before they are asked is likely to rank above the competition.
STRUCTURE YOUR CONTENT FOR SEARCH
Think for a moment about how you would search for a doctor’s office that specializes in kidney health. Do you look for “doctors” or “kidney specialists near me”? The latter, an example of a long-tail keyword, is more likely to give you the results you want and you can compare the ratings and reviews in choosing your next doctor. Knowing this, all of the information on your website should be written like someone is looking for this particular content topic.
The PIN SEO team will assist you in formulating the right content for your business that gets the attention from those seeking your type of product or service.